Asset management

Asset management vs Asset tracking – What is the difference?

In business efficiency, two terms frequently buzz around: asset management and asset tracking. While often used interchangeably, there’s a crucial distinction between the two. Understanding this difference is critical to optimizing your operations and maximizing the value of your assets. This blog post will explain the difference between these two technologies and will highlight the role of RFID inventory-tracking software for effective management. 

What is Asset Management? 

Asset management encompasses a broader, strategic approach to handling an organization’s assets throughout its entire lifecycle. It involves a systematic process of planning, procuring, deploying, maintaining, and disposing of assets in a way that aligns with organizational objectives. Asset management is a holistic practice that considers financial, operational, and strategic aspects to maximize the value of assets over time. Here’s what falls under the asset management: 

  • Acquisition and deployment: Selecting the right assets, negotiating purchases, and strategically placing them within your workflow.
  • Tracking and monitoring: Knowing where your assets are, their condition, and how they’re being utilized. Asset tracking software plays a crucial role here, often employing technologies like RFID tags, GPS, and barcode scanners.
  • Maintenance and repair: Proactive upkeep to prevent failures, address wear and tear, and ensure assets operate optimally.
  • Optimization and utilization: Analyzing usage patterns, identifying underutilized assets, and reallocating them for maximized efficiency.
  • Compliance and risk management: Adhering to regulations, managing safety hazards, and minimizing potential losses.
  • Disposal and replacement: When assets reach their end-of-life, responsibly dispose of them and replace them with suitable alternatives.

What is Asset Tracking?

Asset tracking is a subset of asset management that deals with real-time monitoring and recording of the physical location and movement of assets. Asset tracking software provides organizations with visibility into the whereabouts of their assets, helping prevent loss, theft, or misplacement. Asset tracking is particularly crucial for industries where the physical location of assets is dynamic, such as logistics, manufacturing, and healthcare. Here’s what falls under asset tracking: 

  • RFID tags: Embedded or attached to assets, these chips emit radio signals for identification and location tracking.
  • GPS devices: Provide satellite-based positioning for assets in vast areas or on the move.
  • Barcode scanners: Offer a simple, cost-effective method for tracking assets via unique identification.
  • Sensor-based tracking: Utilizes various sensors (motion, temperature, etc.) to monitor asset status and movement.

Differentiating Asset Management and Asset Tracking

Scope and Objectives

  • Asset Management encompasses a comprehensive strategy focused on optimizing the entire asset lifecycle, considering financial, operational, and strategic aspects.
  • Asset Tracking addresses the real-time monitoring and location tracking of assets to prevent loss and theft and enhance operational efficiency.

Lifecycle Perspective

  • Asset Management takes a holistic view, managing assets from acquisition to disposal, considering factors like depreciation, maintenance, and strategic alignment.
  • Asset Tracking primarily focuses on the current location and movement of assets, providing real-time visibility but not necessarily delving into the broader strategic considerations.

Technological Integration

  • Asset Management utilizes various technologies, including Enterprise Asset Management (EAM) systems, to optimize asset performance, maintenance, and compliance.
  • Asset Tracking relies on technologies such as RFID, barcodes, GPS, and asset-tracking software to monitor the physical location and movement of assets.

Role of RFID Inventory Tracking Software in Asset Tracking

As organizations seek to enhance their asset-tracking capabilities, RFID inventory-tracking software emerges as a powerful solution. RFID (Radio-Frequency Identification) technology utilizes tags and readers to wirelessly transmit data, allowing organizations to track and manage assets in real time. The software integrates with existing systems, including Enterprise Resource Planning (ERP) and asset management solutions. This integration ensures that asset tracking is part of the broader organizational ecosystem.

Choosing the Right Solution

The ideal solution for your business will depend on several factors, including the type and volume of your assets, budget constraints, and specific tracking needs. Consider the following:

  • Simple barcode scanners or passive RFID tags may suffice for real-time location tracking.
  • Active RFID or GPS tracking may be more suitable for high-value mobile assets.
  • If asset health monitoring is crucial, sensor-based tracking solutions could be valuable.
  • Invest in asset-tracking software that integrates seamlessly with your existing asset management system. 


Organizations must carefully align their chosen strategy with their specific goals, industry requirements, and technological capabilities. Whether it’s a comprehensive asset management approach or a targeted asset tracking solution, the ultimate objective is to enhance operational efficiency, reduce risks, and maximize the value of organizational assets in a rapidly changing business environment.

At Lowry Solutions, you can unlock the actual value of your assets and benefit your business with advanced technology. Their comprehensive suite of solutions, powered by industry-leading asset-tracking software and expert implementation, provides you with the tools and guidance you need for sustainable success.

I am a seasoned content writer and accomplished professional blogger. With a wealth of experience, I create captivating content that resonates. From insightful articles to engaging blog posts, I bring expertise and creativity to every project.

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