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SEO Split Test Result: Power of Caps Lock in the Title Tag

The first thing you need to know is what SEO is and how it works. SEO Auckland refers to the process of improving your website’s visibility in search engines like Google and Bing. It can be done by optimizing your content (making sure it includes keywords that people are likely to search for) or by creating backlinks from other websites that link back to yours.

The second thing you need to understand is split testing–the practice of testing two versions of a page against each other in order to see which performs better. In this case, we’re testing whether using caps lock in the title tag increases clickthrough rates compared with not using caps lock in the title tag!

The Experiment

To test the hypothesis, we created two identical pages and then ran an A/B split test. The only difference between the two was that one had a title tag that used caps lock in its anchor text and one did not.
The methodology for this experiment was simple: we used Google Analytics to track traffic from both pages, then compared the results at the end of each week (we ran this experiment for four weeks).
Results were conclusive: visitors who landed on our page with caps lock in its title tag saw a significant increase in engagement compared to those who landed on our page without it!

Analysis of Results

The results of this split test were pretty clear. With a title tag that was not in caps, we saw an average click-through rate of 8%. When we changed the title tag to be all CAPS, this number jumped up to 10%. That’s an increase of 22%!
The same trend held true for bounce rate. The non-caps version had a bounce rate of 40%, while the all CAPS version had only 30% bounce rate–a difference of 20%.
Finally, conversion rates also showed an improvement when using all CAPS titles: 2% vs 1%, respectively.

Implications of Results

The results of this split test are clear: caps lock is an effective way to increase clickthrough rate. It’s also worth noting that there were no significant differences between the two titles, so you can use either one as long as you’re consistent with it throughout your site.
Although there are some disadvantages to using caps lock in your title tags (it may be harder for people with dyslexia or other disabilities). Overall, it’s a great way to get more clicks from search engines and users alike. Moreover, you can get SEO services and feel difference!

Key Takeaways

  • Split testing is an essential part of any SEO Auckland strategy. It’s the only way to know for sure what works and what doesn’t, so you can make informed decisions about your website.
  • Knowing your audience is important because it helps you create content that resonates with them and speaks to their needs, which will lead to more conversions.
  • The relevance of the title tag depends on how many characters are available for use in search engine results pages (SERPs). If there are fewer than 70 characters available for titles, then it’s best not to use caps lock because it won’t fit into the space provided by Google or other search engines like Bing or Yahoo!


The results of this test are clear: caps lock is the way to go for SEO Auckland strategy. It’s a small change, but it makes a big difference in how people perceive your content.
The only thing left to consider is whether or not you should use caps lock in all of your title tags or just some of them (and if so, which ones). This can be decided based on what kind of content you’re creating and who will be reading it!

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