Top Services To Promote Music On YouTube In 2023 [Latest]

My response, as you would have guessed, is “It depends.” However, as you would not have guessed, “probably not” is my second response.

The reasoning is as follows: Before spending money to promote music on YouTube, you should probably work on your own promotion if you haven’t already. I’d advise getting in touch with bloggers and YouTube channel owners, as well as possibly conducting a short ad campaign (although be careful to control your budget). You’ll have a better notion of what you need help with once you’ve tried out a few strategies on your own.

YouTube promotion can be very worthwhile if you’ve already tried promote music on YouTube and know where you need help, and you have a target for attaining specific metrics that support your long-term plan.

Fiverr

When I first learned about Fiverr in college, I utilised it right away to send a friend a strange “happy birthday” video that was sung by a man wearing a beaver hat. There is more to the platform than that, so don’t be concerned. But it’s undoubtedly a wonderful alternative if you want to send odd birthday greetings to people.

Basically, Fiverr is a massive freelancing marketplace where you can obtain just about any kind of job for a very low price ($5), including a tonne of music promotion services.

Fiverr is ranked third here, although it could actually be anywhere since the quality of the services you receive depends greatly rely on the provider you choose. You might have success. You may encounter bot plays. What matters is who you collaborate with.

Two words of caution:

Prior to using Fiverr, you must be completely clear about your objectives. For YouTube music promo, there are 309 results, and the products offered by each merchant vary greatly. Some will put in the effort to place your video on blogs. Don’t pay someone unless you have agreed to do so, even if it kind of goes without saying.

Second, thoroughly investigate the sellers. Anyone with fewer than five stars and 100 reviews is not someone I would work with. However, even if they have it, check their reviews to make sure they are genuine. Then, in as much as it is possible, speak with the seller and inquire about their procedures and prior outcomes.

Promozle

The clientele of Promozle is highly amazing (have you ever heard of the Beastie Boys? Steve Buckley The soundtrack to Snakes on a Plane?

This implies both that they are authentic and that they are pricey. The only service on this list that doesn’t openly state its prices is theirs. This is what it indicates: They are consultative and boutique. However, they don’t sell it bundled, so you can’t just pay for 1,000 views on a video. They do, however, offer YouTube music marketing. (This is likely advantageous for the general level of service quality.)

If you have a significant budget and want a custom campaign, this is a good choice to consider.

Oh, and they are located in LA, which is normally advantageous for matters relating to the music industry.

Video Boosters Club

Spotify, Instagram, Facebook, and, yes, YouTube are all promoted by Video Boosters Club. They are also quite affordable; a campaign to increase video views costs just $7, while a campaign to increase subscribers costs just $10.

My understanding is that the views they receive are legitimate; a couple of their evaluations on Facebook and TrustPilot indicate that the majority of artists have had great interactions with them. Here’s one as an illustration:

I’ve been using Video Boosters Club for Spotify and YouTube for over a year now. They consistently deliver, as do other businesses, but their customer service in terms of answering questions is excellent. The website has good rates and is also highly user-friendly. Definitely pleased with the shipping and service.

Although there are no mixed-in negative reviews, it is possible that these reviews are fraudulent. Therefore, I believe it is more likely that this company is very constant.

Why then are they listed as sixth? One significant factor is that they don’t offer a US service, therefore your views are very certainly coming from locations where the cost of the advertisements is low. This can be acceptable if you’re an international artist. However, if you’re based in the US, you should probably continue with a YouTube promotion strategy that is targeted at the areas where you play.

Melobeam

Melobeam is a group of people who advertise sounds, which may seem unbelievable to you.

Sorry. Simply put, I believe the titles of these products are fantastic.

Anyway, if you’re on a tight budget and aren’t overly concerned with gaining views from the US, this is another YouTube promotion service that’s worth looking into. Melobeam is based in the Ukraine, and in addition to their main website, you can check out their Fiverr offering.

Though it’s important to note that they have significantly more reviews overall, I had them neck-and-neck with Video Boosters Club, but after doing some research I dropped them to seventh because they had more unfavourable reviews and one major red flag:On Facebook and Instagram, they have reportedly launched click farm ads, as described in this incredibly entertaining post from MEOKO (who paid for 1,000 Facebook likes and dug into some pretty ridiculous profiles).

So why even mention them, you might wonder. A good question. Truthfully, it’s tougher to determine whether YouTube views are false or genuine (because you can’t look at a profile) and they’ve certainly done it a lot, and some individuals have been happy with the results.

Overall, if you’re seeking for absolutely-legit promotional services, I’d advise choosing a firm higher up on this list; however, if you want to do an experiment that only costs about $10, Melobeam might be worthwhile.

Last but not least, I wanted to warn you about Video Boosters Club., a YouTube promotion company that you should almost never use.

The Better Business Bureau has received nearly a million complaints against Music Promotion. They have a TrustPilot rating of 1.9. Their glowing evaluations appear to be bogus. In their unfavourable reviews, they are accused of doing anything from costing too much to actually delivering nothing at all (which is even worse, in my opinion, than if they were just delivering bot views).

Additionally, they have the stereotypically nasty company title Corp. appended to their name. We all know you shouldn’t do business with organisations like Oscorp and LexCorp that have the word “corp” in their official name. Similarly, Promozle.

Stay away from this.

Strategy for Promoting Music on YouTube

Okay, so you’ve hypothetically gone through all seven of the aforementioned services and are considering your options (or you’ve already scrolled down here to hear my advice). I’m happy you’ve made it this far in either case. Before you spend money on this, consider the following.

To effectively promote on YouTube, you must have a plan.

Promotion of YouTube music is a very broad concept. It could mean anything, as I mentioned at the beginning of this article, from adding your video to a YouTube playlist to emailing your video to a list, to running paid advertisements on your video, to posting your video on blogs, to standing on a corner in a chicken suit holding a sign about your video. You see what I mean.

Decide what you want from the promotion before you pay for anything. Is the goal to increase views? Do you desire channel subscribers? Are you attempting to encourage them to join your own email list?

What kind of promotion you’re ready to pay for will depend on your objective.

A long-term strategy must include that goal.

You must go further than just outlining the short-term objective and ask yourself, “Why do I have this goal?” For instance, why do you want 1,000 people to watch your video? Why would you want subscribers?

If you are unsure of how you will use the findings to advance your musical career, don’t set a goal. A vanity metric is views. Yes, they can be beneficial, but only if you have a strategy for using them. They have no significance on their own and are unlikely to generate much money.

If you’re going to spend money on YouTube music promotion, you need to have a clear sense of your short-term objectives as well as how those objectives fit into your overall strategy.

Your long-term strategy should be centred on fostering community rather than increasing view counts.

Here’s where I get on my soapbox, though (just a little bit). The third step is kind of the logical conclusion if you’ve followed the first two points: your long-term strategy should be to create a following for your music. Short-term measures (like video views, etc.) can help you achieve this goal, but you shouldn’t spend money on YouTube music promotion unless you’ve established your community and are working to make it a reality.

At the tactical level, I’d advise just investing in two things: a YouTube promotion that increases your subscriber count or a YouTube promotion designed to increase your email list (which takes more planning on your end.) In general, you should generally make adjustments if the outcomes of your campaign don’t provide a mechanism for you to follow up with the people who hear your music. It’s critical that your marketing may grow on itself; for instance, when you gain more subscribers, you can involve them the following time you publish a video. Creating an email list will allow you to create relationships that will last. You see what I mean.

You’re in luck if you’re interested in finding out more about this, as well as, more crucially, what a community is and why individuals become fans. How to Promote Indie Music, a book I wrote, leads you through this process and provides a step-by-step guide for promoting your music in a way that works. You may view it here (and download the first chapter for free).

Also Read: 5 Ingenious Ways to Promote YouTube Channel [2023]